How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 30.06.2025 05:27
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
Product
Good marketing is doing this well.
Why do some people believe that Homelander would be no match for Superman or Thor?
Price
Processes
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
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